First and foremost, fashion designer and womenswear guru Alexander Lewis is a storyteller. He crafts modern fairytales around women across the globe, from his native Brazil to the sartorially diverse streets of New York, Milan, London and Paris. These sartorial stories manifest themselves in his range of directional, ultra feminine designs, all of which bear the hallmarks of the precision tailoring he learnt on Savile Row: “Training and working on Savile Row is a never ending education. It's about 'getting your eye in', training your eye to translate desire to flat paper to 3D garment, catching every nuance and centimetre of the client. I might squint more now, but I think I see finer details I would otherwise miss.” Don't miss the label's silk blouses and printed shorts.