The premium womenswear label Abyss by Abby was founded by the iconic designer Abby Kheir in 2010. Self-labelled as 'pretty pieces with audacious attitude', the brand specializes in creating show-stopping occasion-ready dresses. The collection comprises everything from body-con mini dresses to floor-length gowns with heavy embellishment. While the range is expansive, each one is perfect for parties and events. Favored by international style icons Khloe Kardashian and Kylie Jenner, the label has become a favorite with glamorous women around the globe.