Spotting a gap in the market for quality basketball shoes, Kihachiro Onitsuka founded Asics in 1949 as the basketball scene exploded in his home town of Japan. Fast forward just over half a century and today, Asics is one of the world’s leading names in sportswear. A number one brand for sports enthusiasts, Asics has always pushed boundaries and invested in technological advances to offer the best athletic products, from its first sneaker with recessed soles that mirrored the action of an octopus’ suction, to 1994’s award-winning Gel-Kayano running shoe.
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