Effortless yet directional, Avelon is the brand that expertly blends sophisticated luxury with raw edge to create an innovative, contemporary collection. Headed up by Dutch designer Erik Frenken, a former designer for Alberta Ferretti and Viktor & Rolf, Avelon is smart but at the same time interesting, tapping into ‘beautiful different’, a concept which has become the brand’s leitmotif: considered detailing and straightforward silhouettes define a collection that will last this season and beyond.
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