New York-based brand Ayr is on a mission to create an essential collection of wardrobe staples that are both high quality and low maintenance. Standing for All Year Round, the brand creates a capsule collection of go-to pieces such as tailored shirts, essential denim and outerwear designed to be worn all year round. Created by Maggie Winter, formally of J.Crew and Madewell, Ayr aims to create a collection of sophisticated, clean and neutral pieces for everyday life, to simplify everything.
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