Hong Kong fashion label B+ AB was launched by I.T in 1995 with a mass market approach to quality ladies fashion. Inspired by youthful Japanese women and their hopelessly chic styles, the label offers up an eclectic range of fashion-forward outfits from head to toe. Since its inception in 1988, I.T has stayed true to young individuals with a distinct sense of style defined by bold hues, powerful prints and a contemporary irreverence. Today, B+ AB looks to enhance its customer’s personal styles with coveted footwear, accessories and ready-to-wear apparel. Always looking to the future, the trend-lead brand boasts an unerringly cutting-edge signature. Browse and shop the full range of Women's B+AB Clothing.