Since its foundation in 2009, BCBGeneration has become more than just a fashion label. it has evolved into a fully fledged lifestyle brand under the helm of creative director Joyce Azria, the daughter of the brand’s founder, Max Azria. Dedicated to catering to the ‘it’ girls of fashion, BCBGeneration’s clothing, footwear, accessories, beauty line and jewelry doesn't just follow the latest trends, it sets them with its funky florals, bold prints, sculpted silhouettes and graphic designs that span everything from casual daywear to evening wear. Browse and shop the full range of Women's BCBGeneration Clothing, BCBGeneration Shoes, BCBGeneration Accessories, BCBGeneration Handbags and BCBGeneration Jewelry
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