Bodas was launched in 2000 by trio Helana Boas, Debbie Missing and Donella Tarantelli. Not satisfied with the lingerie available to them, these entrepreneurial women decided to create their own style, and bring Bodas to the women of London. Now available across the world through their online store, the ‘everyday’ style of lingerie is put together using beautiful yet practical fabrics. Their prodigious attitude to lingerie has cascaded across the under-garment market to include nightwear, loungewear and swimwear. The Bodas collection features thongs and briefs with accompanying bras in underwired, padded, maternity and non-wired styles. The designers’ take on underwear maintains a feminine charm and incorporates the company’s ethos that everyday basics can still be beautiful.