Launched in 2013, Briston is a luxury accessories label known for its covetable range of sport-chic watches for men. Quickly established as brand to watch, this premium label combines Swiss expertise with British design for a preppy, modern aesthetic. Aimed at fashionable men who are always on the go, Briston watches are the perfect way to stay stylish and on schedule. The brainchild of designer Brice Jaunet, collections by Briston are crafted in his home country of Switzerland but inspired by his days spent in the UK while attending Oxford University. Classic and relaxed with a slight British quirkiness, Briston timepieces are effortlessly cool.