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Butterfly Twists
Feminine footwear brand, Butterfly Twists was started by men. In 2007, two brothers and their two friends made a bet that resulted in the loser having to wear a pair of stilettos to a party. What started as a joke became the inspiration for a business – how were women enduring one night, let alone every night out in uncomfortable shoes? They wanted to create stylish footwear worthy of an evening on the town, without the pain and that’s exactly what they did with their debut collection in 2009.
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