The designs have a masculine touch, but incorporate classic Italian tailoring. CAMO's versatile pieces can be easily incorporated into unisex styles. Ughetti is passionate about sourcing fabrics and labor locally. Implementing small, family-run businesses across the production line, the CAMO style is characterized by quality craftsmanship. Before launching the brand, Ughetti owned a menswear concept store in Biella called ‘Superstar’. A thirst to expand and communicate with the global market took over and inspired him to create CAMO.