Privacy Policy

We collect information in several ways: (1) information you provide directly, (2) information collected automatically when you use the Services, and (3) information from third parties.

You may choose not to provide certain information. However, some information is necessary to create an account, complete orders, or otherwise use key features of the Services.

We use personal information to:

• Provide, operate, and improve the Services.
• Process orders, payments, shipping, returns, and support.
• Verify business accounts and prevent fraud and abuse.
• Communicate with you about your account, orders, and updates.
• Personalize your experience (e.g., recommended products) where permitted by law.
• Comply with legal obligations and enforce our terms.

Where required by applicable law, we will obtain your consent for certain processing activities (such as specific cookies or marketing).

We may share personal information in the following situations:

• Service providers that help us run the Services (e.g., hosting, payment processing, analytics, customer support, shipping and logistics).
• Suppliers and buyers to fulfill transactions (for example, sharing shipping details with a supplier or carrier to deliver your order).
• Legal and safety when required to comply with law, respond to lawful requests, protect the security of the Services, or prevent fraud.
• Business transfers in connection with a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information in the ordinary sense of selling it for money. However, some jurisdictions define “sale” broadly. See “Your choices & rights” for opt-out options that may apply to you.

We use cookies and similar technologies (such as local storage, pixels, and server logs) to operate the Services, remember preferences, measure performance, and help prevent fraud.

You can usually control cookies through your browser settings. Some features may not function properly if you disable cookies.

Depending on where you live, you may have rights such as: access, correction, deletion, portability, restriction, objection, and opting out of certain processing (including targeted advertising in some regions).

You can also opt out of marketing emails by using the unsubscribe link in the message. We may still send non-marketing messages (e.g., about your account or orders).

To submit a privacy request, contact us using the details in the “Contact us” section. To protect your privacy, we may need to verify your identity and/or your authority to act for a business.

PPREFERR is operated from Hong Kong, and we may use service providers located in other countries. Your personal information may be processed in jurisdictions with different data protection laws than your own.

Where required, we use appropriate safeguards for cross-border transfers (for example, contractual protections).

We use reasonable administrative, technical and organizational measures designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the purpose of processing.

If you have questions or requests about this Privacy Policy, please contact Preferr Limited (Hong Kong) at privacy@preferr.com or via our contact page.

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page and update the “Last updated” date.